Senior Content Designer and Strategist
I increase efficiency by charting simple paths through complex platforms, maximize growth by reducing time to deployment and save revenue by re-designing Change Management processes.
Helping billions make choices about their data on Instagram and Facebook.
Creating end-to-end content and implementation processes in Reliability Engineering.
Simplifying Change Management across the enterprise at Comcast .
“I was impressed by Kathleen’s ability to negotiate with and influence stakeholders. She consistently helped keep attention on delivering value for users, found ways to reconcile differences and kept relationships intact…I would jump at the chance to work with her again.”
- Katie Antheil Boyd, Direct Manager, Instagram
Increasing Revenue by ~$60 Million
Distilling a complex process into a clear, informed choice
Problem
Due to new regulations, billions of users were automatically opted out of seeing ads that were personalized to them on Instagram and Facebook, causing a significant drop in revenue.
Solution
Give users the chance to make an informed choice about whether Instagram and Facebook use their activity across external sites to choose which ads to show them.
Outcome
A gradually blocking consent moment that launched to billions, enabling Meta to increase revenue by showing personalized ads to those who wanted to see them.
“I was in awe of how Kathleen was able to navigate our workstream’s complex and highly scrutinized regulatory requirements and reviews…The work she did was recognized company wide by leadership, with her content specifically being called out as one of the big improvements.”
- Stephanie Eddy, Content Designer, Facebook
Saving Billions by Preventing Outages
Redesigning Change Management at Comcast
Problem
The Change Management process at Comcast was so confusing that when an outage occurred, it was difficult to identify which change in code had caused it. The longer it took to roll back the code, the more money the company lost.
Solution
A complete redesign of the Change Management process on an enterprise application software platform used across the enterprise and based in ServiceNow.
Outcome
40% more changes logged using automation, which led to fewer mistakes, quicker code roll-backs, shorter outages and money saved.
“One of the many things that saddened me when I left Comcast was losing Kathleen’s perspective on imbuing technical solutions with a human voice…I certainly hope to have an opportunity to have her join my team again.”
Travis Parchman, Direct Manager, Comcast
Re-imagining Ads Transparency
Privacy on Instagram, Take 2
Problem
Many people don’t understand how Meta uses their data, and they don’t trust the company to keep it secure. Meta often tries to communicate data practices, but these communications take people out of their desired experience, and they use walls of text, which people don’t read.
Solution
Teach people about Meta’s data practices in shorter, more targeted experiences that use transparency to build trust.
Outcome
A top-of-funnel marketing campaign that integrated information on data security into the overarching Instagram experience.
Kathleen continually and adeptly balanced product and user needs in order to craft clear, accurate content — while incorporating feedback from our diverse internal functions. It was a pleasure to work alongside her as she unblocked work with grace and confidence.
Sarah Dorsey, Skip Manager, Meta
Reducing Time to Deployment by ~1.25 Days
Enabling users to operate more efficiently in core business practices
Problem
Reliability Engineering is a large org within Comcast. They had never hired a content designer, and they had no universal content processes. The product teams and engineers wrote user interface messaging themselves, which took up too much of their time. They weren’t familiar with user experience best practices, so they missed some opportunities.
Solution
Instill consistent and efficient content processes by creating a design system and component library that provide messaging patterns, templates and best practices for content and design, freeing up time for engineers and increasing efficiency for users.
Outcome
A reduction in time to deployment that enabled engineers to complete more updates and features per quarter, creating more efficient tools. Updated messaging across internal tools at Comcast that enabled everyone from customer support representatives to engineers to spend less time on tasks.
“Kathleen taught us why understanding the needs of the customer from a UX research perspective is paramount in delivering a solution customers love. She is first and foremost one of the most collaborative people I have ever worked with. She not only collaborated well within her team but across the large corporate landscape that is Comcast. On top of that, she is a natural leader.”
- Brian Carpio, Direct Manager, Comcast